Selery x Charm | Campaign Timeline

PRE-LAUNCH Jan 22 - Feb 15

Jan 22

Kickoff & Setup

• Infrastructure warming begins
• Domains configured
• LinkedIn accounts prepared

Jan 22-27

Strategy & TAM

• ICP defined & documented
• TAM scraped & mapped
• 25,000+ leads identified

Jan 27

Copy v1 Delivered & Approved

• 4 campaign templates
• Client approved

Feb 10-15

Final Prep

• LinkedIn goes live
• Campaigns loaded
• Ready for launch

Cycle 1 Feb 16 - Mar 1

Campaigns: 4

Week 1 · Feb 16-22

→ LAUNCH: 4 email campaigns go live
→ Client call: Review launch metrics

Week 2 · Feb 23 - Mar 1

→ A/B test results, identify winners
→ Client call: Review data, approve v2 copy
→ Copy v2 due Thu, Feb 26

Cycle 2 Mar 2 - Mar 15

Campaigns: 8

Week 3 · Mar 2-8

→ Launch v2 copy, +4 new campaigns
→ Client call: Performance review

Week 4 · Mar 9-15

→ Optimize based on data
→ Client call: Review data, approve v3 copy
→ Copy v3 due Thu, Mar 12

Cycle 3 Mar 16 - Mar 29

Campaigns: 12

Week 5 · Mar 16-22

→ Launch v3 copy, +4 new campaigns
→ Client call: Performance review

Week 6 · Mar 23-29

→ Signal-based targeting live
→ Client call: Review data, approve v4 copy
→ Copy v4 due Thu, Mar 26

Cycle 4 Mar 30 - Apr 12 INFRA REFRESH

Campaigns: 16

Week 7 · Mar 30 - Apr 5

→ New domains + inboxes go live
→ Launch v4 copy, +4 new campaigns
→ Client call: Performance review

Week 8 · Apr 6-12

→ Scale with fresh infrastructure
→ Client call: Review data, approve v5 copy
→ Copy v5 due Thu, Apr 9

Cycle 5 Apr 13 - Apr 26

Campaigns: 20

Week 9 · Apr 13-19

→ Launch v5 copy, +4 new campaigns
→ Client call: Performance review

Week 10 · Apr 20-26

→ Scale with proven playbook
→ Client call: Review data, approve v6 copy
→ Copy v6 due Thu, Apr 23

Cycle 6 Apr 27 - May 10 FINAL CYCLE

Campaigns: 24

Week 11 · Apr 27 - May 3

→ Launch v6 copy, +4 final campaigns
→ Client call: Performance review

Week 12 · May 4-10

→ Close out pipeline
→ Final Review Meeting
→ Renewal Discussion